невидимая рука рынка:

[aleatorius]

Nudge theory (or Nudge) is a concept in behavioral science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals alike, at least as effectively – if not more effectively - than direct instruction, legislation, or enforcement.
http://en.wikipedia.org/wiki/Nudge_theory

Comments

[cass1an.livejournal.com]

Меня термин "либертарианский патернализм" радует безмерно. Я вообще полагаю, что из всего этого наджа и механизм дизайна вырастет совсем новая наука экономика.

[aleatorius.livejournal.com]

любимая цитата из Дугласа Адамса:

Hactar:
http://flag.blackened.net/dinsdale/dna/book3.html
"But it takes enormous effort and time. All I can do in my ... particle state, you see, is encourage and suggest. Encourage and suggest. And suggest ..."

"I can encourage and suggest," it said, "tiny pieces of space debris — the odd minute meteor, a few molecules here, a few hydrogen atoms there — to move together. I encourage them together. I can tease them into shape, but it takes many aeons."