невидимая рука рынка:

[aleatorius]

Nudge theory (or Nudge) is a concept in behavioral science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals alike, at least as effectively – if not more effectively - than direct instruction, legislation, or enforcement.
http://en.wikipedia.org/wiki/Nudge_theory

Comments

[cass1an.livejournal.com]

Меня термин "либертарианский патернализм" радует безмерно. Я вообще полагаю, что из всего этого наджа и механизм дизайна вырастет совсем новая наука экономика.