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The CIA provided elaborate guidelines for its officers on how to encourage Western tourists to talk about literature and “Doctor Zhivago” with Soviet citizens they might meet.

“We feel that Dr. Zhivago is an excellent springboard for conversations with Soviets on the general theme of ‘Communism versus Freedom of Expression,’ ” Maury wrote in a memo in April 1959. “Travelers should be prepared to discuss with their Soviet contacts not only the basic theme of the book itself — a cry for the freedom and dignity of the individual — but also the plight of the individual in the communist society.”
http://www.washingtonpost.com/world/national-security/during-cold-war-cia-used-doctor-zhivago-as-a-tool-to-undermine-soviet-union/2014/04/05/2ef3d9c6-b9ee-11e3-9a05-c739f29ccb08_story.html

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